Retail Signage and Advertising.
Retail Merchant is granted a limited license to use brand art, literature, signage, display artwork, and product information for advertising in print or electronic media, in connection with merchandising XMagnet.com products sold to Merchant.
Merchant is authorized to create new advertising and signage employing XMagnet.com’s brands, logos, and art work. The copyright and intellectual rights for such art will be owned by XMagnet.com. Such usage is conducted in accordance with the trademark usage guide provided by XMagnet.com.
All advertising, signage, video, written or electronic sales promotion, press releases and other publicity matters relating to XMagnet.com, its products, or marks, must be approved in writing by XMagnet.com prior to public use.
Merchandise Display Guidelines.
The imprinted side of goods must face outward.
Goods must be located in a brightly lit area of the store (which does not mandate that goods must be specifically and specially illuminated).
Goods may not be displayed on flat tables or in any manner which connotes “discount” or “discontinued” goods.
Goods may not be displayed on end caps, in a corner, or hung sideways along a wall on horizontal racks.
Chrome 4-post and 6-post 1-tier or 2-tier apparel racks are pre-approved.
Apparel, jewelry, magnets and stickers must be located in close proximity to one another. Product must be free from dust and lint at all times.
